Download Prospectus
info@gku.ac.in
99142-83400
Bachelor of Computer Applications in (Digital Marketing)
Graduate
3 Years
B.Tech in Civil Engineering deals with the Development, Design,
Construction, and Management of Infrastructure.
About the Programme
The Bachelor of Computer Applications in Digital Marketing at Guru Kashi University (GKU) blends the power of computer science with the art of digital marketing. This unique program focuses on developing technical and analytical skills required to excel in today’s digital-first economy, where businesses rely heavily on data-driven marketing strategies.
Students learn both technical foundations of computing and core areas of digital marketing including SEO, social media marketing, PPC, web analytics, content strategy, and e-commerce platforms. This multidisciplinary approach prepares graduates to become highly skilled digital professionals.
Eligibility Criteria
Candidates must have passed 10+2 in any stream with Mathematics/Computer Applications as a subject with minimum 50% aggregate marks.
Program Outcomes
Digital Marketing Proficiency
Gain expertise in SEO, SEM, SMM, and email marketing strategies.
Technical Foundations
Learn the role of coding, analytics, and web technologies in digital platforms.
Content Creation
Develop skills to create impactful content for multiple digital channels.
Data-Driven Decisions
Apply analytics and AI-driven insights to optimize campaigns.
E-Commerce Skills
Understand e-commerce platforms, customer behavior, and online business strategies.
Brand Management
Learn how to build, manage, and sustain digital brand presence.
Entrepreneurship
Acquire tools to launch and manage digital startups.
Communication Skills
Strengthen communication and persuasion for marketing success.
Programme Educational Objectives (PEO)
01
Career-Ready Graduates – Prepare students for roles in digital marketing and IT industries.
02
Innovation in Marketing – Encourage application of computing for marketing innovation.
03
Research-Oriented Approach – Promote exploration of new trends like AI marketing and digital automation.
04
Ethical Marketing Practices – Emphasize integrity, data privacy, and customer trust.
05
Global Employability – Train graduates for international roles in digital business.
ON THIS PAGE
Career path you can
choose after the course
- Digital Marketing Manager
- SEO/SEM Specialist
- Social Media Strategist
- Content Marketing Manager
- E-Commerce Specialist
- Web Analytics Expert
- Online Brand Consultant
- PPC Campaign Manager
Students of this programme are placed in companies with an
average annual
package of 3.51 LPA to 12.00 LPA
