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info@gku.ac.in
99142-83400
Bachelor of Business Administration in Digital Marketing
Graduate
3 Years
About the Programme
At Guru Kashi University, the BBA in Digital Marketing program is tailored for the digital age, where businesses thrive on online presence and brand visibility. This program offers a blend of core management knowledge and specialized skills in SEO, social media, content creation, analytics, and digital advertising.
Students benefit from practical learning experiences including live campaigns, internships, and projects with digital firms, ensuring they graduate as competent professionals ready to succeed in the fast-growing digital ecosystem.
Eligibility Criteria
Candidates must have completed 10+2 in any stream with a minimum of 50% marks. Students with creative skills, analytical thinking, and a passion for technology-driven marketing are ideal applicants.
Program Outcomes
Digital Marketing Proficiency
Gain expertise in SEO, SEM, PPC, and online branding.
Business & Marketing Foundations
Understand principles of business and consumer behavior.
Content Creation Skills
Master skills in copywriting, social media content, and digital storytelling.
Marketing Analytics
Learn to use tools like Google Analytics, social media metrics, and data-driven strategies.
Advertising Expertise
Create, manage, and evaluate online ad campaigns across platforms.
Entrepreneurial Spirit
Develop skills to launch digital startups or freelance careers.
Strategic Thinking
Plan and execute effective digital marketing strategies for businesses.
Adaptability
Adjust to rapid shifts in digital trends and technologies.
Programme Educational Objectives (PEO)
01
Industry-Ready Graduates – Prepare students for careers in digital marketing and e-commerce.
02
Practical Expertise – Provide hands-on experience with digital tools and live projects.
03
Global Perspective – Enable students to compete in international digital marketing arenas.
04
Career Advancement – Equip graduates with transferable skills for leadership roles in digital and corporate sectors.
ON THIS PAGE
Career path you can
choose after the course
- Digital Marketing Manager
- SEO Specialist
- Social Media Strategist
- Content Marketer
- E-Commerce Manager
- Brand Manager
- PPC Analyst
- Influencer Marketing Consultant
- Marketing Data Analyst
Students of this programme are placed in companies with an
average annual
package of 3.51 LPA to 12.00 LPA
